Discipline 05
Technical Skills
Hands-on with the tools of modern digital delivery: React, HTML/CSS/JS, SQL, analytics, CRM and marketing automation platforms — plus cloud hosting, CI/CD and LLM-era tooling.
HTML / CSS / JS
Hand-code semantic, performant front-end experiences.
React
Build component-driven interfaces and single-page applications.
Next.js
Ship static and server-rendered React apps with first-class SEO.
SQL
Query, model and analyze relational data for insight.
Google Analytics
Instrument and analyze traffic, behavior and conversion data.
Google Ads
Plan and manage search campaigns that capture intent.
Facebook Ads
Build and optimize social ad campaigns with full-funnel tracking.
WordPress
Build and manage content-driven sites on the world's biggest CMS.
HubSpot
Operate CRM, marketing automation and email in HubSpot.
Salesforce Marketing Cloud
Drive enterprise journeys and personalization in SFMC.
Mailchimp
Design and automate email campaigns in Mailchimp.
Constant Contact
Manage email marketing and list growth in Constant Contact.
Adobe Creative Suite
Design in Photoshop, Illustrator, InDesign and After Effects.
Canva
Produce fast, on-brand creative at scale.
Figma
Prototype and design interfaces collaboratively in Figma.
Tableau
Visualize data and build dashboards that drive decisions.
SharePoint
Manage intranets, document libraries and team sites.
Drupal
Build and administer robust Drupal-powered sites.
Squarespace
Launch polished marketing sites quickly on Squarespace.
Wix
Deliver fast, flexible sites on Wix's visual platform.
Sprout Social
Schedule, monitor and report social performance in Sprout.
Asana
Coordinate projects and tasks across teams in Asana.
Google Workspace
Collaborate across Docs, Sheets, Slides and Drive.
Microsoft Office
Master Word, PowerPoint and Excel for business delivery.
Excel
Model, analyze and dashboard data in Excel.
List Segmentation
Slice audiences for precision targeting and personalization.
Vimeo
Host and embed high-quality video experiences.