Skills

100+ skills across six disciplines

Every skill I bring to the table, organized into the six disciplines of my work. Each category links to a deep-dive with real examples of how I apply it.

01

Professional Roles

Leadership & operational roles I've held

End-to-end ownership across communications, marketing, web and operations — from digital strategy and content leadership to community engagement and data protection. Each role sharpened the ability to translate business goals into measurable digital outcomes.

Digital StrategistCommunications StrategistDigital Marketing ManagerCommunications ManagerWeb & Digital SpecialistDigital Media CoordinatorDigital Information OfficerDigital Applications Specialist+17 more
02

Marketing & Strategy

Full-funnel growth, from awareness to advocacy

Data-driven funnels that guide customers from first touch to loyal advocacy. I plan and execute SEO, paid social, programmatic, email and conversion optimization — always wired to analytics and ROI.

Digital Marketing StrategySEO / SEM / PPCCampaign DevelopmentPerformance AnalyticsPaid Social AdvertisingProgrammatic & RetargetingHealthcare MarketingBrand Awareness+12 more
03

Content & Communications

Messaging that earns attention and trust

Editorial management, PR, crisis communication, storytelling and community management. I turn complex ideas into clear, compelling narratives that build reputation and move audiences to act.

Content StrategyContent CreationContent ManagementContent WritingContent ArchitectureSocial Media ManagementPublic RelationsBrand Reputation+12 more
04

Web & Design

Interfaces that are beautiful, fast and accessible

Front-end development, UI/UX optimization, motion graphics and accessibility. I design and ship performant, WCAG-aware experiences that convert — from static marketing sites to interactive web applications.

Website OptimizationUI / UX OptimizationFront-End DevelopmentGraphic DesignContent OptimizationWeb Services ManagementMultimedia CreationWCAG Accessibility+6 more
05

Technical Skills

The modern web & marketing stack

Hands-on with the tools of modern digital delivery: React, HTML/CSS/JS, SQL, analytics, CRM and marketing automation platforms — plus cloud hosting, CI/CD and LLM-era tooling.

HTML / CSS / JSReactNext.jsSQLGoogle AnalyticsGoogle AdsFacebook AdsWordPress+19 more
06

Professional Skills

How I deliver, collaborate and lead

Agile delivery, project management, data analysis and stakeholder collaboration. The operating system that keeps complex projects on time, on budget and aligned to real business impact.

Project ManagementData AnalysisAgile MethodologyStakeholder CollaborationTeam CollaborationClient CommunicationsStrategic PlanningPrivacy-Centric Communication+4 more

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