Discipline 02
Marketing & Strategy
Data-driven funnels that guide customers from first touch to loyal advocacy. I plan and execute SEO, paid social, programmatic, email and conversion optimization — always wired to analytics and ROI.
Digital Marketing Strategy
Build full-funnel strategies that guide customers from awareness to advocacy.
SEO / SEM / PPC
Unify organic and paid search to capture high-intent demand and compound growth.
Campaign Development
Concept and launch integrated campaigns with clear goals and creative hooks.
Performance Analytics
Measure every channel and optimize spend against hard business metrics.
Paid Social Advertising
Run precision social ad campaigns on Instagram, LinkedIn and Facebook.
Programmatic & Retargeting
Recapture intent and scale reach with programmatic display and retargeting.
Healthcare Marketing
Navigate regulated healthcare audiences with compliant, empathetic campaigns.
Brand Awareness
Design top-of-funnel campaigns that make brands impossible to ignore.
Audience Engagement
Spark two-way conversations that turn passive audiences into participants.
Digital Storytelling
Weave narratives that humanize brands and drive emotional connection.
Social Media Trends
Stay ahead of platform shifts and ride trends that actually move the needle.
Brand Growth
Scale brand equity through consistent positioning and compounding channels.
Data-Driven Optimization
Use experimentation and analytics to continuously lift conversion rates.
Brand Voice Consistency
Codify and enforce a single brand voice across every touchpoint.
Email Campaign Strategy
Map email journeys to lifecycle stages for maximum open, click and revenue.
Lead Generation
Engineer capture and qualification flows that fill the pipeline.
Subscriber Growth
Grow owned audiences through incentives, content and distribution.
A/B Testing
Run rigorous experiments to validate ideas before scaling them.
Budget Management
Allocate and steward budgets for maximum return on every dollar.
Vendor Relations
Negotiate and manage vendor partnerships that extend team capacity.
Need marketing & strategy expertise?
Full-funnel growth, from awareness to advocacy