Insights

Thinking on the modern web, SEO & AI

Practical writing on web development, search, answer engines and digital growth — grounded in work I actually ship.

SEO & AEOSeptember 18, 2026

Answer Engine Optimization: Get Cited by ChatGPT, Gemini and Perplexity

Search is splitting in two: Google and Bing on one side, AI answer engines on the other. Here's how to make your brand legible — and citable — to both.

1 min readRead
Web DevelopmentSeptember 5, 2026

Why I Rebuild WordPress Sites as Static Next.js — and When You Should Too

WordPress powers a huge share of the web, but for speed, security and design freedom, static rebuilds often win. Here's the honest trade-off.

1 min readRead
PerformanceAugust 22, 2026

Core Web Vitals: The Speed Signals That Decide Your Rankings

LCP, INP and CLS aren't just acronyms — they're the experience metrics Google uses to judge your site. Here's how to win all three.

1 min readRead
SEOAugust 8, 2026

Structured Data: The Hidden Layer That Makes Google Understand You

JSON-LD schemas — Person, Organization, Breadcrumb, FAQ — are the machine language of the web. Here's how to use them to stand out.

1 min readRead
Social MediaJuly 25, 2026

Social Content That Converts: From Community to Sign-Ups

Likes don't pay the bills. Here's the framework I use to turn social storytelling into registrations, applications and donations.

1 min readRead
Career & SEOJuly 10, 2026

Personal Brand SEO: Be Found by Name, Role and Reputation

Your name is your most valuable keyword. Here's how to own the first page for who you are and what you do.

1 min readRead

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