About
Digital strategist, web developer & creative communicator
I sit at the intersection of marketing, design and engineering — translating business goals into fast, measurable digital experiences.
Hello — I'm Sam Hoxha.
I'm a New York–based digital professional with hands-on expertise spanning marketing strategy, web development, design, data analysis and strategic planning. I've led communications and digital programs across sectors — from Fortune 500 facilities management to national nonprofits and higher education.
What makes my work different is the blend: I don't just plan campaigns or write content — I build the websites they run on, wire the analytics that measure them, and optimize for both classic search and AI answer engines. One person, the whole pipeline.
Strategy
Full-funnel marketing and content strategy that ties every tactic to measurable business outcomes.
Creative
Design, motion and storytelling that make brands memorable and messages impossible to ignore.
Engineering
Fast, accessible, AI-optimized web experiences built on modern, maintainable technology.
Delivery
Agile, collaborative execution with clear communication from kickoff to launch and beyond.
[ Journey ]
How I got here
Today
Independent Digital Strategist & Developer
Building fast, accessible, AI-optimized sites and running full-funnel growth for clients — from Fortune 500 communications to nonprofits and higher ed.
Web & Digital Leadership
Web Services & Digital Management
Led web services teams and digital applications for institutions, owning uptime, UX and the technology stack.
Marketing & Communications
Communications, Content & PR
Directed editorial, PR and community engagement programs — from crisis communication to subscriber growth.
Foundation
Data, Analysis & Technical Skills
Built deep technical fluency: SQL, analytics, HTML/CSS/JS and the modern marketing stack.
Six disciplines, one operator
Professional Roles
Leadership & operational roles I've held
Marketing & Strategy
Full-funnel growth, from awareness to advocacy
Content & Communications
Messaging that earns attention and trust
Web & Design
Interfaces that are beautiful, fast and accessible
Technical Skills
The modern web & marketing stack
Professional Skills
How I deliver, collaborate and lead
Let's put this experience to work
6 case studies, 100+ skills, one operator who owns the whole pipeline.