Social Media & Community Engagement
Hebrew Educational Society (H.E.S.): Social Media & Conversion Portfolio
Community-driven social content for a Brooklyn nonprofit — summer camp, leadership programs, youth sports and aquatics — engineered for sign-ups and donations.
Hebrew Educational Society (H.E.S.)2026Social MediaCopywritingConversionNonprofitCommunity
The challenge
H.E.S. needed social content that both told community stories and drove measurable action: camp registrations, leadership applications, league sign-ups and foundation donations.
The solution
I produced a full conversion-focused content program — summer camp promotions, teen leadership campaigns, youth sports recruitment and aquatics fundraising — each with a clear call-to-action, hashtag strategy and consistent visual identity.
Results
- Campaigns structured around a single clear CTA per post
- Consistent brand voice and visual storytelling across series
- Seasonal offers framed to maximize registration urgency
- Program-specific hashtag and audience strategies
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