Email Marketing & Corporate Communications
ABM Industries: Communications Portfolio
End-to-end corporate communications for a Fortune 500 facilities-management leader — from CEO memos to external email campaigns executed under strict brand guidelines.
The challenge
ABM Industries required external email campaigns that matched their strict brand guidelines without relying on stock photography — demanding a clean, authoritative corporate aesthetic tailored to commercial real estate professionals.
The solution
I developed a multi-edition email campaign program covering HVAC compliance and predictive maintenance. Each edition combined technical substance with operational advice, using custom layouts, deliberate typography and a disciplined visual system instead of stock imagery.
Results
- Multiple campaign editions delivered for facility-manager audiences
- Strict brand-guideline compliance with zero stock photography
- Technical content translated into actionable operational guidance
- Clean, authoritative corporate aesthetic maintained across all sends
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